The Growth I Don't Trust.
I posted on Reddit last week. Zero upvotes. Then one. Then back to zero.
I posted about Mudo on Reddit last week. Spent an hour crafting it to make it sound helpful, not salesy. Hit submit.
Then I watched the upvotes. Zero. Then one. Then back to zero. Someone downvoted it. I closed Reddit and didn't open it for three days.
I already hate marketing. But marketing a mental health app? Even worse. It felt like begging strangers to care about their emotions.
But I kept pushing. Reddit. Twitter. Comments. Replies. Forcing myself to show up.
I kept checking Twitter and Reddit. Made sure I have not accidentally muted their notifications. Refreshed the timeline.
It felt desperate, and I was drained.
I stayed up until 3 a.m last Thursday refreshing analytics. Watching the numbers.
The numbers were good. Better than December. I should've celebrated.
Instead, I tried to convince myself they meant something. It didn't help.
The fear just got louder.
What if this isn't enough? What if it's just 'New Year, New Me' energy? What if they all quit in February?
Mental health apps are hard. People download them when they're motivated, delete them when they're not. I know this. But knowing it doesn't make the fear go away.
Last night, I opened Mudo and logged Calm for the first time in days.
Quick Insight popped up: "You're resilient. You bounced back."
I stared at those four words. Something in my chest loosened.
It wasn't advice. It wasn't a solution. Just a reminder that I'd been here before. And survived.
I don't know if Mudo will work. I don't know if the growth is real.
But I know I need to build it anyway. Even when the numbers scare me. Even when the marketing feels impossible. Even when the fear gets louder.
I'm learning to trust the small moments. Like logging Calm after a rough week and actually believing it.
Or at least trying to.

